The Every Action Counts campaign was a powerful initiative aimed at reducing antisocial behavior and empowering communities to report incidents. Project started with creating the name and most effective branding, that would convey the messaging. Delivered across diverse channels, it featured social media posts, bold billboards, street posters, and digital screens with striking visuals and the slogan "Every Action Counts," emphasizing both the harm of antisocial acts and the importance of reporting them. Leaflets distributed in neighborhoods provided guidance on recognizing and addressing such behaviors, while a dedicated website offered resources for easy incident reporting and community support. The radio advert reinforced the message with straightforward examples of how reporting can lead to positive outcomes This multifaceted approach highlighted that every report could make a meaningful difference in fostering safer, more cohesive communities.
This campaing covered around 10 diferrent counties across Staffordshire, Hampshite and Derbyshire.
